Case Study: Scripbox achieves 25–30% growth in email open rates with WebEngage marketing automation

Scripbox witnesses a 25-30% growth in email open rates through WebEngage’s marketing automation

Scripbox, India’s leading digital wealth manager (founded 2012, Bengaluru), needed to scale multi-channel campaigns while improving real-time, action-driven segmentation, attribution and personalization — all without spamming customers. The team struggled to optimize marketing attributes for acquisition and retention and wanted clearer visibility into which events and channels drove conversions.

Using WebEngage’s Journey Designer and features like intelligent send-time optimization, frequency capping, web push, in‑app/web personalization and cohort analysis, Scripbox automated omnichannel workflows and tightened attribution. The outcome was a 25–30% increase in email open rates, a 3× rise in user engagement, a 25% drop in unsubscribe rate in Q1 2022, and richer user insights that reduced irrelevant messaging.

Scripbox

Manu Prasad

Chief Marketing Officer