Case Study: HNAK (Saudi Arabia’s leading e‑commerce brand) achieves 67% cart‑abandonment email open rate with WebEngage

Saudi Arabia’s Leading E-Commerce Brand HNAK Witnesses A 67% Open Rate For Cart Abandonment Emails

HNAK, the e-commerce arm of Saudi Arabia’s Al Musbah group (100+ stores, 3,000+ brands online), aimed to boost engagement and revenue but struggled with complex segmentation, rising user acquisition costs, limited personalization and real-time communication, and difficulty mapping customer journeys to prevent churn.

After onboarding WebEngage, HNAK used Journey Designer and omnichannel campaigns (email, push, web push, on-site notifications) to send behavior-driven, personalized messages and mobile-optimized emails. The outcome: improved domain reputation and engagement—cart-abandonment emails hit a 67% open rate, average open rates rose ~30%, click rates improved by over 40%, and cart abandonment dropped by 67%.

HNAK

Qutaibah Alsharif

Chief Executive Officer