Case Study: Porter achieves 80% reduction in manual intervention with WebEngage

Porter, India’s largest marketplace for intracity logistics, saves 80% of its human hours with WebEngage

Porter, India’s largest intracity logistics marketplace, needed a better way to retain high-value customers by sending personalized discount coupons. The team faced limited resources and a slow, manual process that required downloading and uploading large customer datasets, making it hard to target users by intent, booking and payment history.

WebEngage implemented Journey Designer and Call an API-driven journeys to segment users by events and attributes and automate coupon generation and delivery across channels. This granular, automated approach cut manual intervention by 80% and delivered unique coupons to over 1 million users in a year, enabling timely, personalized outreach to retain high-value customers.

Porter

Ronak Devadiga

Senior Manager