Case Study: PickYourTrail achieves 50% increase in user engagement with WebEngage

Pickyourtrail, India’s biggest online D-I-Y holiday booking platform, leverages RFM analysis & witnesses 50% increase in its user engagement

Pickyourtrail, India’s largest DIY holiday-booking platform, helps travelers curate customized trips via web and mobile. The company faced high cart abandonment and heavy tech dependency to deliver event-based, personalized communications at scale, and needed a way to win back users and improve retention.

By adopting WebEngage’s Retention OS—using RFM segmentation and automated, event-driven journeys—Pickyourtrail micro-targeted travelers and sent timely, personalized nudges via email and SMS. The initiative reactivated 50+ high-intent users monthly, increased email engagement by 50%, and saved roughly 60% of manual campaign effort, improving retention and operational efficiency.

PickYourTrail

Sridhar Anantha

Head Analytics & Customer Retention