Case Study: PHOOL achieves 23% revenue growth with WebEngage

PHOOL, an Indian social impact startup, increases its revenue by 23%

PHOOL, an Indian direct-to-consumer social impact startup, faced the challenge of scaling growth and improving retention while managing user engagement early in its journey. To address this, PHOOL joined the WebEngage Startup Program and used WebEngage’s Retention Operating System for personalized customer communication, segmentation, and omnichannel engagement.

With support from WebEngage advisors and onboarding experts, PHOOL set up campaigns across on-site, web push, and email channels to boost first-time conversions and reduce cart abandonment. The solution helped PHOOL achieve a 23% increase in revenue, a 33% boost in conversion rate, and an 18% rise in orders placed.

Phool

Ankit Agarwal

Founder