Case Study: Moglix achieves 40% ROI and boosts shopper engagement with WebEngage

Moglix, Asia's B2B E-commerce unicorn, witnesses 40% ROI using WebEngage

Moglix, Asia’s B2B e‑commerce unicorn focused on industrial procurement, faced the challenge of scaling shopper engagement and delivering personalized communications across channels to boost retention and revenue. With a growing customer base and fragmented data, the Product and Marketing teams needed to automate repetitive tasks and create a unified, real‑time view of shopper behavior to improve conversions and ROI.

Moglix partnered with WebEngage, using Funnel Analysis, Journey Designer and a full stack of omnichannel tools (Email, Mobile/Web Push, SMS, transactional APIs) plus email deliverability expertise to run hyper‑personalized automated journeys. The program drove a 60% uplift in conversions from cart abandoners, retained 20% of shoppers, generated 40% overall ROI and attributed 18% of total revenue to WebEngage campaigns, along with a marked improvement in email engagement.

Moglix

Ankita Malhotra

Senior Manager - Retention, Branding & Communication