Case Study: Merolagani (Nepal fintech) achieves growth from 8.9L to 35L users with WebEngage

Merolagani increases its Total User Base from 8.9L to 35L through WebEngage's Conversion Tactics

Merolagani is a Nepal-based fintech and media platform (founded 2011) that offers live stock quotes, portfolio tools, market analysis and financial literacy content. After a market crash the company faced falling engagement—push and email responses dropped, many users went dormant, and reaching unknown users in tier‑2 and tier‑3 areas proved challenging.

Merolagani adopted WebEngage’s omnichannel stack (push, email, SMS), Journey Designer, dashboard analytics and A/B testing to automate hyper‑personalized campaigns and map user journeys. This drove a 40% win‑back rate in the first month, increased engagement time and reactivated dormant users, and grew the total user base from 8.9L to 35L since Oct 2021.

Merolagani

Ricky Singh

Head Sales and Training