Case Study: Mero School achieves 2X MoM MAU growth with WebEngage

Mero School Witnesses a 2X MoM Increase in MAU through In-App Campaigns and Push Notification

Mero School, an EdTech online learning platform in Nepal, wanted to grow its user base, improve engagement, and strengthen retention but lacked the right tools to onboard and convert unknown users. The school turned to WebEngage for omnichannel marketing, including journey design, push notifications, and email, to help reach the right audience and build awareness.

WebEngage implemented in-app campaigns, push notifications, email engagement, and win-back journeys to personalize outreach and convert unknown users into known users. As a result, Mero School reported a 2X month-over-month increase in MAU, grew from 30K to 120K known and unknown users, and achieved nearly an 80% increase in its unknown-to-known conversion user base since inception.

Mero School

Manish Kumar Sah

Project Manager