Case Study: Alibaba Travels achieves 684% higher international flight early bookings with WebEngage

MEA’s OTA Leader Alibaba Travels Achieves ~680% Uplift In International Flight Bookings in 3 Months With WebEngage

Alibaba Travels, a leading online travel and tourism company in Iran, wanted to increase early bookings across flights, hotels, and tours while managing large, complex customer journeys. To do this, the customer marketing team turned to WebEngage and its marketing automation platform, using features like Journey Designer, segmentation, funnels, and multi-channel messaging to improve targeting and personalization.

WebEngage helped Alibaba Travels build automated, scalable campaigns tailored to user behavior and booking stages. The result was strong uplift across key metrics, including a ~684.54% increase in international flight early bookings, +673.59% in domestic hotel early bookings, +270.66% in domestic flight early bookings, and +152.47% in tour early bookings in just three months.

Alibaba Travels

Mohammadreza NasehKhorram

Customer Marketing Lead