Case Study: Purple Style Labs (Pernia’s Pop-Up Shop) achieves 5X user de-anonymization with WebEngage

Luxury Brand Pernia’s Pop-Up Shop Achieves 5X Growth In De-anonymization Of Users With WebEngage In 1 Year

Pernia’s Pop-Up Shop, India’s largest luxury fashion e-commerce platform owned by Purple Style Labs and headquartered in Mumbai, curates designer apparel and lifestyle products. The brand faced fragmented data across multiple platforms, data silos, and limited ability to personalize communications or track nuanced user behavior—hindering marketing efficiency and customer understanding.

Pernia’s consolidated on WebEngage as a single engagement and CDP platform, using Journey Designer, Send-Time Optimization, web push, email, WhatsApp and app channels, plus targeted cart and wishlist campaigns and personalization tokens. The result: MAUs grew to 2 million with 600K known active users, a 3x increase in MAUs since May 2022, 2.5x higher email open rates, 2x growth in email revenue, and a 5x increase in user de‑anonymization via in-app notifications.

Purple Style Labs

Amol Mane

Marketing Associate