Case Study: Luxury accessory brand AMYRA boosts repeat revenue by 8% in 8 months with WebEngage

Luxury Accessory Brand AMYRA Sees An Impressive 5X Growth In Monthly Revenue With WebEngage In 6 Months

AMYRA is a Chennai‑based D2C luxury accessory brand (founded 2018) that transforms Indian textiles into designer clutches and potli bags. The brand aimed to boost repeat purchases, build a customer‑retention infrastructure, and increase CLTV but struggled with siloed channels, no marketing‑automation tool, and the absence of a unified CDP.

AMYRA chose WebEngage for its Shopify integration and feature set (Journey Designer, RFM, segmentation, catalog, email/SMS, CDP) to automate personalized journeys, run advanced targeting and catalog recommendations, and reengage dormant customers. In about eight months, repeat‑customer revenue rose from 20% to 28% (+8 pp), ROI reached 400%, ARPU increased by ₹500, and average monthly revenue grew roughly 5x, alongside improved engagement metrics.

AMYRA

Jatin Mandawat

Co-Founder & Partner