Case Study: TutorBin achieves 25% user retention rate with WebEngage

Leading Online Tutoring Platform TutorBin Sees A 25% Increase in User Retention Rate with WebEngage

TutorBin is a Gurugram-based online tutoring platform (founded 2017) that connects students with vetted tutors to deliver flexible, affordable, and interactive learning. The company faced fragmented communication, limited visibility into student behavior, and weak personalized engagement, which hindered user involvement and retention.

By partnering with WebEngage and using journey designer split-testing, in-line website personalization, segmentation and targeted banners/nudges (with CSM support), TutorBin delivered tailored homepage and live-session experiences and timed follow-ups after assignment solutions. The initiative drove measurable results — a 25% repeat-conversion/user retention rate and large uplifts in conversions from web personalization (including notable month-over-month improvement and control-group gains).

TutorBin

Sheetal Ranga

Growth Engineer