Case Study: Juicy Chemistry achieves 4.5X growth in Email Conversions with WebEngage

Juicy Chemistry witnesses a 4.5X growth in Email Conversions via WebEngage

Juicy Chemistry is a Coimbatore-based D2C natural and organic skincare brand founded in 2014 that sells 100+ products primarily through its website. Facing a mix of loyal and one-time shoppers, the team struggled with limited access to data and metrics, an inability to create dynamic segments, poor visibility into conversion types and user-level conversions, and no centralized way to orchestrate journeys across Email, WhatsApp, and SMS.

By adopting WebEngage’s analytics, segmentation and testing tools (Segments; Test Email/SMS/WhatsApp) Juicy Chemistry centralized omnichannel journeys, optimized timing and messaging, and improved inboxing for non-promotional folders. The result was a healthier retention program: 4.5× growth in email conversions in May ’22 versus the JFM quarter, a 2× improvement in email open rates, and a 30% increase in retention channels’ contribution to overall revenue.

Juicy Chemistry

Adithi Hulyalkar

Head of Content