Case Study: Innovist achieves 28% increase in repeat purchases with WebEngage

Innovist, a personal care brand, increased their repeat purchases by 28%

Innovist is an India-based D2C personal care brand (founded 2018) that offers personalized hair and skin solutions. To scale quickly and drive sustainable growth, the team needed to improve customer retention and increase repeat purchases across channels.

They joined the WebEngage Startup Program, unified customer data on the WebEngage dashboard, set up events and SDKs, and used the Journey Designer plus advisor-led strategies to run targeted omnichannel campaigns (Email, WhatsApp, etc.). As a result, Innovist saw a 28% increase in repeat purchases, a 20% rise in average order value, and a 35% uplift in total transactions.

Innovist

Rohan Chowdhury

Performance Marketing