Case Study: WorldRemit achieves 25% improvement in email marketing conversion with WebEngage

How WorldRemit Improved The Conversion Rate On Traffic Coming From Their Email Marketing Campaigns By 25%

WorldRemit, a fast-growing online money-transfer service operating from 50 countries to 110+ destinations, needed a way to turn targeted email and social promotions into tailored on-site experiences. A static CMS couldn’t deliver the personalized targeting or the ability to prove impact, so the team sought a solution that would support segmented promotions and demonstrate measurable uplift.

They used WebEngage Notifications, appending a tracking query parameter to email links and applying behavioral, device and leave-intent targeting to show context-specific on-site messages. The campaign was set up in under 45 minutes with no code changes and A/B testing showed a 25% improvement in conversion for users who saw the notifications.

WorldRemit

Depesh Mandalia

Head of Conversion Rate Optimisation