Case Study: Wego achieves 8X conversion and 27% uplift in app activation with WebEngage

How Wego, MENA's largest online travel marketplace, achieves 8X conversion & 27% uplift in app activation

Wego, MENA’s largest online travel marketplace with millions of users across 50+ countries, needed a scalable way to automate personalized communication for a diverse, mobile-first audience. The team faced challenges including wide cultural and language differences, multiple timezones, high manual effort in duplicating campaigns, and the need to help users make sense of travel options and complete bookings.

Partnering with WebEngage, Wego implemented a personalization engine that enabled one-click multi-lingual campaigns, timezone-aware delivery, contextual onboarding journeys, dynamic push notifications, exit-triggered journeys and persona-based segmentation — plus smooth third-party integrations (e.g., Huawei). The results: reachability grew 6x, journey campaigns delivered 6.5x higher CTRs and 8x better conversion than stand-alone campaigns, app activation rose 27%, cross-sell doubled, and the look-to-book ratio significantly improved.

Wego

Shashank Singh

CRM Manager