Case Study: Toppr (India’s after-school learning app) achieves 133% uplift in conversions with WebEngage

How Toppr Scaled Personalized Communication to Shape the Future of Ed-tech in India

Toppr is an Indian after‑school learning app for students in grades 5–12 that personalizes lessons, practice and doubt‑solving. Facing the need to deliver timely, relevant learning content at scale, run rapid experiments to understand user behavior, and enable unassisted sales, Toppr sought a way to segment millions of users and improve engagement across the learner lifecycle.

Partnering with WebEngage, Toppr implemented event‑based RFM segmentation and automated, multi‑channel personalized journeys (in‑app, push, SMS, email) using a Journey Designer to speed experimentation and onboarding. The approach drove a 133% uplift in conversions, 78% M6 retention, a 40% DAU/MAU ratio, 3x faster testing cycles, and increased average student time on the app to about 120 minutes/day, along with higher traffic and unassisted order attempts.

Toppr

Zishaan Hayath

Chief Executive Officer