Case Study: StarQuik achieves 2400% increase in new-user conversions with WebEngage

How Tata-owned Starquik improved their new user acquisition by massive 2400%

Starquik, a Tata Group–owned omnichannel service linked to Starbazaar supermarkets, aimed to boost conversions from new users in a nascent but fiercely competitive Indian online grocery market. As a relatively new player up against deep-pocketed rivals and established physical retailers moving online, Starquik focused on building loyalty by ensuring first-time visitors experienced the platform and converted.

They built a smart, real-time customer journey with WebEngage’s Journey Designer that detected first-visit behavior, filtered high-intent users (e.g., those who set a serviceable location), and sent contextual cross-channel nudges to increase cart value and drive checkout. The campaign raised unique conversions for journey users to 4.28% versus 0.17% for the control group—an approximate 2,400% uplift (2,381.62%).

StarQuik

Gaurav Juneja

Co-founder