Case Study: Sulekha.com achieves 3X increase in Customer Lifetime Value with WebEngage

How Sulekha.com Increased Customer Lifetime Value By 3X

Sulekha.com, India’s leading digital platform for local services, faced a challenge: retarget users who abandoned lead-capture forms, deliver personalized communication at scale across 1,200+ category cohorts, and boost customer lifetime value (CLV). Their marketing team needed an automated, scalable way to nurture leads and improve retention without ballooning complexity or costs.

Using WebEngage’s Journey Designer, Sulekha built automated, multi-channel three-week journeys with triggers, flow controls and attribute-based retargeting that check user reachability and adapt messages across web, push, email and SMS. The campaign drove significant gains—CLV increased up to 3x, new registrations rose 30%, bounce rate fell 20%, conversions hit 30% after a second nudge and 40% for returning users—while streamlining personalized engagement across thousands of cohorts.

Sulekha

Mohul Mukherjee

Senior Manager - User Engagement