Case Study: Shine.com achieves 8% increase in user profile updates with WebEngage on-site notifications

How Shine Used On-site Notifications To Improve User Profile Updates By 8%

Shine.com, launched in 2008, is one of India’s fastest‑growing recruitment portals with over 1.3 crore candidates and more than 200,000 jobs. Despite strong signups, many users had incomplete or outdated profiles, making job matches ineffective; SMS and email reminders proved costly and yielded limited conversion, so Shine needed a way to prompt users to update profiles while they were on the site.

Shine implemented WebEngage’s real‑time on‑site notifications and targeted popups—personalized with the user’s name and days since last update and featuring a clear CTA to the profile page—to nudge logged‑in users to complete their profiles. The campaign increased profile completions by 8%, improving recruiter relevance and contributing positively to Shine’s bottom line.

Shine.com

Prateek Agarwal

Manager – Online Marketing