Case Study: Procore Technologies identifies top 2 construction accounting packages and validates integration demand with WebEngage

How Procore identified top 2 construction accounting software for integration

Procore, a construction management software company, wanted to validate and prioritize a new tool to integrate Procore with construction accounting packages by identifying which accounting systems its customers actually used and whether they would value such integrations.

Procore ran a targeted in-app New Product Development survey via WebEngage—aimed at user account administrators using cookie-based targeting—which asked which accounting package they used and if they wanted integration. The survey identified the two most widely used accounting systems, helped prioritize integrations across 20+ packages, showed that about 4 in 5 clients valued the integration, and delivered notably higher (5–6% better) response rates, yielding thousands more actionable insights for product development.

Procore Technologies

Brandon Terry

Director of Product