Case Study: Yayvo.com achieves 8.27% conversion uplift with WebEngage

How Pakistan’s largest homegrown e-commerce company increased its conversion rate by 8%

Yayvo.com, Pakistan’s largest homegrown online shopping destination and part of TCS E-COM, faced low on-site conversion—only about 2–3% of visitors completed purchases—with many product viewers leaving the site and not returning. The challenge was to recover users with latent buying intent by delivering timely, relevant nudges without overwhelming customers with duplicate or irrelevant messages.

Using WebEngage’s Journey Designer, Yayvo built a drag-and-drop multi-channel journey combining web push and SMS with product-level personalization, spam checks to prevent overlap with other workflows, and reachability checks before sending messages. The campaign drove an 8.27% uplift in conversions (measured by post-view conversion compared to journey-driven conversions) and strong engagement—SMS CTR 21% and Web Push CTR 27%—while giving the team a unified view of their communication flows.

Yayvo.com

Adam Dawood

Head