Case Study: MyGlamm achieves 166% uplift in conversions with WebEngage

How MyGlamm, an online color cosmetics brand, achieved a 166% uplift in conversions

MyGlamm is a Mumbai-based online color cosmetics brand (website, iOS and Android) founded in 2012. Facing inaccurate and fragmented user data, no unified customer view, and disconnected multi-channel campaigns, the company suffered low signups, poor app and web engagement, high churn and rising cart abandonment that hurt conversions and loyalty.

MyGlamm adopted WebEngage to unify user data with unique IDs and run funnel-based, cross-channel journeys (SMS, email, web/mobile push, in-app) for onboarding, cart recovery and loyalty (glammPOINTS). The targeted, personalized journeys drove strong results: ~166% uplift in orders from abandoners, ~137% uplift from personalized cart emails, a 6% increase in orders by registered users within a month, and roughly 2x improvement in web and app engagement.

MyGlamm

Neeraj Sanghani

EVP Products & Strategy