Case Study: Modrý koník achieves 90% lower survey costs and 5x faster insights with WebEngage

How Modrykonik built ‘Panel Management System’ using website surveys

Modrykonik.sk is a social network for mothers in Slovakia and the Czech Republic that wanted to monetize its audience by offering advertisers consumer insights. After trying slow, costly offline surveys and other methods, the team needed a faster, cheaper, and reliable way to survey its concentrated audience (98% women, 86% mothers) to create actionable data for advertisers.

They built a “Research Your Brand” product using WebEngage website surveys—targeted, themed surveys shown after a 30‑second delay on relevant pages—and combined those results with offline research. The new approach made surveys far faster and cheaper: turnaround dropped from 10 days to 2 days and costs fell about 90% (from $1,550 to $150), while delivering usable insights (e.g., 60% buy groceries themselves; drivers to try new products: good price and recommendations).

Modrý koník

Robert Veres

Co-founder