Case Study: Mahindra Reva achieves 15% increase in test-drive bookings with WebEngage

How Mahindra Reva Increased Requests For Test Drive By 15%

Mahindra Reva, a pioneer in electric vehicles founded in 1994, needed to convert highly engaged website visitors into test-drive bookings to improve sales conversions. Although users spent considerable time researching the e2o and related incentives, many left the site without requesting a test drive, so the marketing team set a clear objective to increase online test-drive enquiries.

They implemented WebEngage exit-intent notifications targeted by URL and segmented by time on site, traffic source and visitor type, with a direct call-to-action to the test-drive page. In five months the campaign recorded 250K unique notification views and 15.5K clicks (6% CTR), and drove a 15% increase in average monthly test drives booked through the website.

Mahindra Reva