Case Study: Kaymu achieves 30x better flash sales conversions with WebEngage

How Kaymu Growth Hacked Their Flash Sales For 30X Better Conversions

Kaymu, the leading online shopping community operating in 38 countries across Africa, Asia and Europe, needed a way to drive relevant users to its limited-time flash sales page. Paid campaigns were sending traffic but delivering poor conversion rates and high acquisition costs, so the team sought a more targeted, on-site approach to surface flash deals to genuinely interested visitors.

Using WebEngage, Kaymu deployed a targeted web notification with a countdown timer that triggered on leave‑intent and via custom rules to reach users already interested in the promoted category. The notification redirected users to the flash deals page, dramatically improving relevance and urgency—resulting in a 30x increase in flash-sale conversions and measurable uplift in top-line sales.

Kaymu

Mathilde Hennon

Shop Manager Asia