Case Study: Housejoy achieves 10% increase in 60-day repeat purchases with WebEngage

How Housejoy Increased 60-day Repeat Purchase by 10%

Housejoy, an India-based on-demand home services company offering everything from cleaning and pest control to beauty and laundry, faced weak customer retention—marked by high cart abandonment, low repeat purchases, and untapped cross-selling potential. The marketing team needed a unified, automated way to re-engage users and drive repeat business.

Using WebEngage’s Journey Designer they built minute-ready, cross-channel workflows to trigger personalized cart recovery emails, run A/B subject-line tests, and automate category-specific cross-sell and repeat-purchase reminders. The campaigns recovered 20% of dropped carts, boosted cross-sell transactions by 15%, increased 60-day repeat purchases by 10%, and improved marketing efficiency by 50%, delivering higher CLV, average order value, and overall retention.

Housejoy

Abhishek Joshi

Digital Marketing Head