Case Study: Goto.com (fast-growing online shopping store) achieves 10x conversion lift with WebEngage

How Goto.com, an emerging online shopping store, scaled online communication for CASESTUDY 10x conversion

Goto, founded in 2016, is a fast-growing online shopping store in Pakistan offering a wide range of categories from apparel to electronics. Faced with disconnected multi-channel campaigns, high cart abandonment and funnel drop-offs, low repeat usage, and difficulties with accurate revenue attribution and proving marketing ROI, the company’s primary goals were to increase conversions, nurture new visitors, boost engagement, and drive profitable long-term growth.

Goto implemented a multi-channel recovery strategy—Web Push, SMS, Email—and added real-time mobile & desktop notifications plus voucher incentives for product viewers and abandoned carts, with spam and reachability checks to avoid over-messaging. The change lifted conversion from 1.47% to 11.57% within a month for the cart-abandonment program, produced an almost 10x rise in checkout conversion for the abandoned-cart journey, and contributed 6–7% of engagement-driven revenue.

Goto

Syed Mustafa Sayem

Head of Digital