Case Study: Zengaming achieves a 26% Day 1 retention uplift with WebEngage

How esports company Zengaming increased its Day 1 retention rate by 26%

Zengaming, an Israel-based platform often described as a LinkedIn for professional gamers that supports CS:GO, Dota and League of Legends (and recently raised $2.8M), needed to solve a critical retention problem: convince already-game-addicted users to actually play on Zengaming and build their profiles. With Day‑1 retention a key metric, the team focused on driving initial gameplay and “case” openings (rewards unlocked with in‑platform Zencoins) to convert new signups into engaged users.

Using WebEngage’s Journey Designer, Zengaming deployed a contextual, multi-step workflow combining onsite notifications and follow-up emails triggered by user actions (e.g., registration, first match, seven+ matches without opening a case). The targeted prompts steered users toward playing matches and opening cases without over-notifying, lifting Day‑1 retention from 77.3% to 97.1% (≈26% uplift) and improving overall retention through more contextual, personalized engagement.

Zengaming