Case Study: Epigamia achieves a 25% QoQ boost in orders with WebEngage

How Epigamia scooped out a 25% QoQ rise in orders placed with hyper-personalized emails using WebEngage

Epigamia is a Mumbai-based D2C Greek-yogurt and healthy-snacking brand (founded 2015) with 35+ clean-label products. Focused on increasing total and repeat orders, the team faced low email open rates and limited segmentation capabilities in their previous marketing tool, which constrained targeted retention and recovery efforts.

They switched to WebEngage, implemented an email warm-up plan and list-hygiene best practices, used behavioral segmentation, ready-to-use templates and automated abandoned-cart/checkout, 3-purchase and re-engagement campaigns. Within six months this approach lifted email open rates by ~20% and drove a 25% quarter-over-quarter increase in orders placed, while cutting manual design hours.

Epigamia

Isha Dhoble

Head of Growth