Case Study: Coverfox achieves a 30% increase in policy renewals with WebEngage

How Coverfox Increased Their Policy Renewals By 30 Percent

Coverfox, founded in 2013, is India’s largest insure-tech platform, integrated with 35+ insurers and offering 150+ policies across motor, life, travel and health. Their primary challenge was retention: policy renewals were critical but users often renewed elsewhere, and using multiple ESPs/SSPs made performance tracking and multi-channel execution cumbersome.

Coverfox implemented WebEngage Journey to unify communications and treat each policy as a unique user ID, running parent and child journeys with timed, personalized email and SMS reminders that escalate as expiry approaches and exit immediately upon renewal. The automated, contextual flow drove a 15% lift in renewals in month one and a 30% overall increase, while email open rates rose 40% and click-through rates 10%, with significant gains in unassisted renewals.

Coverfox

Aniket Thakkar

Vice President Marketing