Case Study: Bajaj Finserv boosts conversions and revenue with WebEngage

How Bajaj Finserv created India’s fastest growing EMI network by personalizing user engagement at scale

Bajaj Finserv EMI Store needed to convert high website traffic into more conversions and revenue, but its funnel was leaking because it couldn’t reach users at the right time or on the right channel with personalized messages. Working with WebEngage, the company used the WebEngage platform to better understand user behavior and address drop-offs across its large base of more than 15 million users.

WebEngage implemented a customized onboarding and retargeting setup using user tracking, funnel analysis, segmentation, web push messages, website notifications, and A/B testing. The results were strong: more than 1 million dropped-off users were brought back into the funnel, user engagement rose 25–28%, transactions increased 3.5x over six months, and WebEngage retargeting campaigns contributed 17% of overall transactions.

Bajaj Finserv

Shaunaq Marathe

Manager - Campaign Strategy & Analytics