Case Study: ALTBalaji achieves 30% uplift in user retention with WebEngage

How ALTBalaji Increased their User Retention Rate by 30%

ALTBalaji, a subscription-based Indian SVOD and subsidiary of Balaji Telefilms, faced the challenge of turning app installs into active viewers as mobile video consumption surged. With users expecting personalized, ad-free experiences on smartphones, the company needed to drive immediate content consumption to improve retention and lifetime value.

Using WebEngage’s Journey Designer, ALTBalaji implemented an automated post-install/upgrade journey that checks for video plays, sends targeted push notifications and follows up with personalized emails when needed. The contextual, timely nudges boosted engagement and delivered measurable gains: a 30% uplift in D1 retention, up to 75% improvement in D7 retention, and a 9.51% increase in total video views.

ALTBalaji

Manav Sethi

Chief Marketing Officer