Case Study: Matida reduces funnel drop-offs by 40% in 5 months with the WebEngage Startup Program

Healthtech Company Matida Reduces Funnel Drop-Offs By 40% In 5 Months With The WebEngage Startup Program

Matida is a Vietnam-based healthtech app (founded 2023) that delivers personalized pregnancy tracking, content, and support for expectant mothers across Southeast Asia. The company faced challenges in engaging and retaining users through long, individual pregnancy journeys—reducing onboarding drop-offs, accurately identifying disengaged users, and delivering personalized omnichannel communication without being intrusive.

By joining the WebEngage Startup Program, Matida deployed personalized journeys: weekly pregnancy push notifications (weeks 4–40), reactivation campaigns for 7/14-day inactive users, targeted 14-day post-signup onboarding, and feature-promotion (Newborn mode) with localized messaging. In five months this approach cut funnel drop-offs by 40%, boosted install-to-signup conversions by 57%, increased repeat sessions by up to 77%, and achieved pregnancy-notification conversion rates around 74–78%.

Matida

Stephanie Stadler

Co-Founder & CMO