Case Study: Headout achieves 90% faster campaign implementation and reduced tech dependency with WebEngage

Headout, an on-demand marketplace for tours, experiences, and activities, minimizes tech dependency, carries out 90% faster campaign implementation

Headout is an on-demand mobile concierge that helps travelers book local tours and experiences across 50+ cities. The team needed to convert anonymous visitors, curb high cart abandonment, and reduce heavy tech dependency to run timely, data-backed campaigns while also improving post-purchase retention.

Partnering with WebEngage, Headout deployed onsite surveys to capture emails, built automated multi‑lingual cart‑abandonment journeys, and set up post‑purchase workflows (including audio guides) via a Journey Designer and API calls. The result: hyper‑personalized campaigns with a 27% first‑time booking rate from targeted visitors, 10.8% of targeted abandoners completed bookings, over 7% email CTR, 90% faster campaign implementation, 50+ manual hours saved, and a >3% uplift in repeat purchases.

Headout

Parag Jain

Vice President