Case Study: Happilo achieves up to 300% more conversions with WebEngage

Happilo, A Rising Health Food Brand, Achieves Up To A ~300% Increase In Conversions With WebEngage’s Web Personalization

Happilo, a Bengaluru-based health food brand, wanted to improve retention, reduce CAC, and increase repeat orders while delivering more relevant website experiences. To address these challenges, it partnered with WebEngage and used WebEngage’s web personalization engine to move beyond static content and better target both known and unknown users.

WebEngage implemented in-line website personalization for cart abandonment and replenishment campaigns, using user attributes and behavior to trigger tailored messages and dynamic experiences. The results included a 286% uplift in conversions for cart abandoners and a 15% increase in conversion rate from repeat purchases, helping Happilo boost engagement and drive more purchases.

Happilo

Nikita Agarwal

DGM Marketing