Case Study: Great Learning achieves 3X higher engagement and 2X dormant-user reactivation with WebEngage

Great Learning Unlocks 3X Higher Engagement Through Retention-Led CRM

Great Learning is a global ed‑tech company delivering industry‑relevant certificate programs, degrees and upskilling courses to millions of learners. The team struggled with funnel leakage, fragmented data, manual campaign execution and a lack of real‑time, personalized engagement—hindering conversions, scalability and efficient lead nurturing.

Partnering with WebEngage, Great Learning built retention‑led CRM with Journey Designer, advanced behavioral segmentation and real‑time triggers to run personalized omni‑channel journeys across email, WhatsApp, RCS/SMS and app push. The result: zero additional cost overhead, a 3× increase in engagement, 2× reactivation of dormant users, 30% higher email open rates, improved lead‑to‑enrollment ratios, shorter sales cycles and lower unsubscribe rates.

Great Learning

Amit Kumar

General Manager