Case Study: Gourmet Egypt recovers 48% of abandoned carts and increases retention by 20% with WebEngage

Gourmet Egypt, an online supermarket, recovers 48% of abandoned carts & increases retention rate by 20%

Gourmet Egypt, a leading online supermarket with 12+ outlets serving major cities like Cairo and Alexandria, needed to boost orders and retain customers across a large, diverse user base. The team struggled to engage users at every stage of the lifecycle, identify individual product interests among thousands of SKUs, and scale personalized, timely outreach — leading to high cart abandonment and app churn.

They implemented WebEngage’s Retention Operating System to unify user data and run automated, multi-channel journeys (first-purchase, cart-abandonment, app-reinstall). As a result Gourmet Egypt recovered ~48% of abandoned carts, improved retention by 20%, reduced quarterly app uninstalls by 1.5K+, achieved 55%+ Day‑0 checkouts after reinstalls, generated EGP 500,000+ from install/signup journeys, and saw double-digit uplifts in order and conversion metrics.

Gourmet Egypt

Amr Mostafa

Digital Media Manager