Case Study: India Circus by Krsnaa Mehta achieves 23% increase in click-through revenue with WebEngage

Godrej Venture's India Circus by Krsna Mehta Boosts Its Click-Through Revenue By 23% With WebEngage's Web Personalization

India Circus by Krsnaa Mehta, a Godrej Ventures lifestyle brand from Mumbai known for its vibrant home decor and accessories, faced fragmented marketing channels and low personalization: multiple platforms led to high email spam, difficulty tracking recent customer activity, and challenges converting “recently viewed” cohorts while retaining shoppers across touchpoints.

By adopting WebEngage’s CDP and tools (web personalization, Journey Designer, email, segmentation, WhatsApp and analytics), India Circus implemented personalized “recently viewed” reminders and unified omnichannel journeys. In two months they saw click-through revenue rise 23%, CTR up 7%, a dramatic 874% uplift in unique conversions versus control, a 17% drop in checkout abandonment, reduced email spam and overall conversion improvements of 1–2%.

India Circus

Krsnaa Mehta

CEO & Founder