Case Study: PlaySQR doubles its user base in 6 months with WebEngage

Global Gaming Brand PlaySQR Doubles Its User Base with WebEngage in 6 Months

PlaySQR is a global gaming brand (founded 2023, HQ Philippines) that set out to launch a new product-led brand, build customer loyalty, and create automated onboarding journeys across multiple countries and languages. Their main challenges were implementing omnichannel communication, granular segmentation for diverse markets and devices, and multilingual content personalization while keeping workflows simple for a lean team.

They chose WebEngage for its omnichannel, easy-to-use CRM with Web Personalization, Journey automation, email and segmentation features, plus AI/ML-driven predictive segments. In six months PlaySQR doubled its user base, saw the web channel drive ~15% of May revenue, and recorded ~Rs. 1 Lakh click-through revenue and ~Rs. 4 Lakh conversion revenue from its first 30-day web campaign. Targeted campaigns also generated 15% of monthly revenue from just 7% of MAU, while A/B-tested emails and automated journeys further improved engagement and conversions.

PlaySQR

David Simons

Commercial Director