Case Study: Azki achieves 2X referral conversions with WebEngage

Fintech Company Azki’s Referral Program Achieves 2X Conversions With WebEngage

Azki is an online insurance aggregator (founded 2017, MEA) that simplifies comparing and buying insurance. Facing a competitive market and regulatory constraints, Azki needed to boost returning users, acquire new customers, increase revenue without hurting profitability, and streamline multi-channel communications—especially by growing referrals to amplify word‑of‑mouth acquisition.

Azki partnered with WebEngage, using Journey Designer, custom events, SMS, web push and email to build a post‑purchase referral journey (timed reminders, limited invites, dual incentives) and ensure accurate referral tracking. The campaign doubled conversions versus the control, lifted referral‑generated sales by 25% and delivered a 200% year‑over‑year increase in Q4 sales share attributed to WebEngage, while enabling ongoing optimization through real‑time analytics.

Azki

Mohammad Rakhshanizadeh

Senior eCRM Specialist