Case Study: Farmers Fresh Zone achieves 40% increase in purchase orders with WebEngage

Farmers Fresh Zone, an online D2C store sees a 40% increase in purchase orders within six months

Farmers Fresh Zone is a Kerala-based D2C online grocery and agritech startup (founded 2016 by Pradeep PS) that connects farmers to consumers with fresh, pesticide-free produce. The company needed to boost user engagement and purchase orders, reduce app uninstalls and cart abandonment, and manage both farmer and consumer data while delivering hyper-personalized, omni-channel communication at scale.

Using WebEngage’s Customer Data Platform and Retention Operating System, Farmers Fresh Zone built journey-based campaigns—including app installation-to-conversion, app reinstallation, and cart-abandonment journeys—and automated contextual, omni-channel messages. Within six months they saw a 40% increase in purchase orders, 25% revenue growth, 17% recovery of abandoned carts, and a 7% rise in app reinstalls.

Farmers Fresh Zone

Pradeep PS

Founder