Case Study: FamPay (India’s first neobank for teenagers) achieves 22% increase in transactions in 6 months with WebEngage Startup Program

FamPay, India’s first neobank for teenagers, witnesses 22% increase in transactions within 6 months!

FamPay is India’s first neobank for teenagers, built to let minors make online and offline payments via a numberless card while parents supervise funding. As an early mover in teen fintech, FamPay faced the challenge of educating pre-banked users, simplifying onboarding and KYC with parental involvement, and driving activation, transactions and referrals among a young audience.

Through the WebEngage Startup Program FamPay received six months of free access to WebEngage’s marketing automation, a dedicated advisory team and detailed analytics, with the platform onboarded in just two weeks. Using multichannel campaigns (Push, SMS, WhatsApp, in‑app) and data-driven nudges, FamPay doubled its onboarding funnel, saw a 50% rise in teens inviting parents, boosted teen transactions by 22% in six months, increased referrals by 40% and crossed 1M app downloads.

FamPay

Kush Taneja

Co-Founder