Case Study: eXtra achieves 33% increase in purchases with WebEngage's Retention Operating System

eXtra, Saudi Arabia’s fastest-growing retail brand, witnesses 33% increase in purchases through localized user engagement campaigns

eXtra, one of Saudi Arabia’s fastest-growing retail brands with millions of monthly users and stores across the GCC, faced challenges in product discovery, onboarding new visitors, nudging browsers to add items to cart, and recovering abandoned carts. The team needed granular, region- and language-based segmentation and the ability to send timely, event-driven, multi-channel messages at scale to improve conversions and reduce wasted marketing spend.

Partnering with WebEngage, eXtra implemented omnichannel, localized journeys (Email, Mobile Push, Web Push, Web Notification) using automated welcome flows and hyper-personalized abandoner and cart-recovery campaigns. The results included a 33% increase in purchases from cart-abandonment campaigns, 21% of total revenue attributed to those campaigns, a 31.8% uplift in Bahrain product views from onboarding messages, and strong add-to-cart lifts (e.g., 10.7% for targeted English-speaking shoppers), with multilingual, region-specific targeting reducing communication costs.

eXtra

Shahin Riaz

Head of Product