Case Study: Eureka Forbes achieves 4X revenue growth with WebEngage

Eureka Forbes boosts AMC renewals 4X with WebEngage

Eureka Forbes, India's leading health and hygiene brand, faced a challenge with its fragmented, offline system for managing After-Sales Maintenance Contract (AMC) renewals. This legacy process led to inconsistent customer experiences, limited coverage of eligible users, high operational costs, and delayed cash flow. To drive digital transformation, they partnered with WebEngage to implement its customer data platform and automation solutions.

With WebEngage, Eureka Forbes built automated, personalized renewal journeys and unified customer data across marketing and call center operations. The solution enabled intelligent segmentation, frictionless digital payments, and real-time data sync for agents. This martech-led approach resulted in a 4X overall revenue growth, a 2.5X increase in cost efficiency, and digital AMC bookings rising from 7–8% to over 30%. WebEngage also helped achieve 95% customer coverage, a 55% reduction in cost per conversion, and 40% higher call center efficiency.

Eureka Forbes