Case Study: Eske Paris achieves 25% boost in repeat purchases with WebEngage

Eske Paris became a digital-first brand and saw a 25% boost in repeat purchases within six months

Eske Paris is a Mumbai-based premium travel and lifestyle D2C brand (founded 2018) offering vegetable-tanned leather bags and accessories. After selling through airport and mall outlets, the brand transitioned fully to D2C online in April 2021 and needed to move its offline customer base online while improving communication, educating buyers, and building community and loyalty.

By joining the WebEngage Startup Program Eske Paris implemented omnichannel marketing automation—WhatsApp, email, SMS, push and in-app—using Journey Designer and real-time insights to build CRM cohorts and lifecycle workflows focused on customer LTV. Within six months this drove a 25% uplift in repeat purchases and a 35% quarterly revenue increase, and the team reports capturing their offline consumers online in 6–8 months with multi-fold revenue growth.

Eske Paris

Shivam Khanna

Founder