Case Study: elmenus (Egypt's food discovery platform) achieves 25% increase in conversions with WebEngage

elmenus, Egypt’s booming food discovery platform, witnesses 25% increase in conversions with multi-channel engagement

elmenus is an Egypt-based food discovery and ordering platform serving over 12,000 restaurants and more than 1.2 million monthly active users. Faced with siloed channels, no unified customer view and the need to deliver hyper-personalized engagement at scale, the company sought to increase orders, retention and long-term revenue while reducing marketing friction and costs.

Partnering with WebEngage, elmenus unified user data and launched automated, multi-channel journeys (push, in-app, SMS, email) with granular segmentation for use cases like first-order nudges, feedback requests, location-based offers, personalized recommendations and cart-abandonment recovery. The campaigns drove measurable gains: a 25% increase in orders, 4.45% day‑1 conversions, a 10% recovery of cart abandoners, a 7% month‑on‑month lift in repeat orders, and a 32% reduction in communication costs.

Elmenus

Amir Allam

Chief Executive Officer