Case Study: Edtech startup Testbook achieves 11% push-notification conversions in 1 month with WebEngage

Edtech Startup Testbook Drives 11% Conversions From Push Notifications In 1 Month With WebEngage

Testbook is a fast‑growing edtech startup (founded 2014, HQ in Navi Mumbai) with a freemium model and a user base of 5.6+ crore learners across 800+ exams, tests and courses. Facing repetitive, hard‑coded communications and manual updates for course and test listings, the team struggled with high turnaround, redundancy and limited scalability for personalized campaigns.

By onboarding WebEngage, Testbook automated and hyper‑personalized multi‑channel journeys using Catalogs, Journey Designer and Advanced Push (timer and sticky pushes), consolidating hundreds of individual messages into single dynamic journeys and personalizing elements like exam names, discounts and CTAs. The result: streamlined operations with reduced manual effort, stronger segmentation and measurable impact — including 11% conversions from push notifications in one month and prior reactivation lifts of 15% inactive users in three months.

Testbook

Arpit Oswal

Chief Product Officer