Case Study: Clovia, India’s fastest-growing lingerie brand, achieves 85% revenue uplift with WebEngage’s funnel analysis

Clovia India’s fastest growing lingerie brand, witnesses 85% uplift in revenue using Funnel Analysis

Clovia, launched in 2015, is one of India’s fastest‑growing full‑stack lingerie and intimate‑wear brands with ~800k monthly active users and 60+ offline stores. Faced with high cart abandonment and the need to boost loyalty and AOV, Clovia’s objectives were to nudge high‑intent shoppers at the optimal time and deliver hyper‑personalized communications to customers at scale.

Working with WebEngage, Clovia used funnel analysis (Product Added to Cart → Checkout Completed) to test completion windows (15–180 minutes), isolate the best timing, and trigger automated multi‑channel journeys (mobile push, email, web push) for abandoners. They also rolled out dynamic, personalized birthday coupon codes via cross‑channel journeys. The approach drove an 85% uplift in revenue, a 41.5% increase in email CTR and 16.35% increase in push CTR; the birthday program engaged 13% of unique customers and yielded 1.3% unique purchases from birthday emails.

Clovia

Rajeswar Rao

Head - Digital Marketing