Case Study: CASHe (India’s most accessible credit lending app) achieves 300% increase in value of loans disbursed with WebEngage (Retention Operating System)

CASHe, India’s online credit lending app, magnifies its repeat user base by 75% using IVR integration on WebEngage’s platform

CASHe is an app-based credit lender that instantly underwrites short-term loans to underserved salaried millennials using its Social Loan Quotient (SLQ). Facing the dual challenge of converting acquired leads into borrowers and driving repeat loans, CASHe lacked a unified view of lead data and the ability to track borrower actions at scale, which caused drop-offs and manual bottlenecks.

CASHe partnered with WebEngage to consolidate customer data and run hyper‑personalized, omnichannel and event‑based journeys (including deep links and IVR integration) that automate timely nudges across SMS, email, push and more. The results: an automated lead‑to‑borrower funnel with 47.14% of leads applying for a loan, a 75% reduction in man‑hours, 42% of borrowers reapplying within four days of repayment, and a 300% increase in the value of loans disbursed.

CASHe

Nishant Mehta

Deputy Manager